Executive summary about fashion online By James McAloon
This article relates to fashion online stores, but equally applies to an online store of any type wishing to sell products to a customer. There are possibly hundreds of online fashion stores that offer good products and good service, but what sets some stores above the rest?
The makings of a great online store are judged by the consumer and created by the site owner or administrator.
• Security
• Price
• Service
• Knowledge
The answer to this question is paramount to all online stores and businesses; if the store cannot be found then it cannot be shopped. This stands as the most important factor in setting a great online store apart from an average one regardless of how well the security, price, service or knowledge of that store is.
If you cannot get your store alongside that store in the search engine rankings, or in front of the shopper through means of online or offline advertising the hard fact is that they are not going to find your store nor the great products, security, price, service and knowledge that you have to offer.
Secondly comes security; when the customer finds a store they must feel secure in shopping in that store. If a site does not look secure and reputable the shopper will leave. Also check the 'contact us' page if an address, telephone number or further information is available, the store will usually be reputable.
Thirdly comes price; if the above two areas are satisfied, the price appears fair, the customer will not usually be overly bothered about price. It is always a good idea for online stores to play with their price point.
Fourthly there is service; an fashion online store that offers good service will always retain customers for further transactions, where as the store that provides flawed service will gain a customer for one sale only and then lose them forever. So in the first instance of gaining a new customer for an online fashion store service comes in fourth, but when it comes to retaining customers it jumps right to number one.
Finally knowledge; in online stores knowledge is not always the key to initial sales or retention of customers. It is fair to say however that an fashion online store with a greater depth than just products it is wishing to sell will enthuse any customer or potential customer to share the information about a store with their friends through verbal communication and or social networking outlets. Knowledge is also necessary to improve the accessibility of an online fashion store.
James McAloon is the Co-founder of Excentree Eco Fashion Collections. Excentree Fashion Collections online store combines all elements of what exemplifies organic, environmentally and ethically aware clothing while attaining fresh, sharp and relevant style.
The Changing Face of Fashion Online
Executive summary about fashion online By Isabella Oliver
Shopping online has even completely replaced fighting crowds during the holidays for the most enthusiastic online consumers. As online shopping and the Internet overall have become more sophisticated, online fashion brands have constantly innovated new ways to present their products to consumers.
There are several challenges to shopping for clothing online that were not immediately addressed by the first online clothing shops.
Fashion Websites Step it Up
Since shopping for clothes online isn't easy, fashion brands have innovated several ways to enhance interaction with their products and spawn online participation and community.
Isabella Oliver, a designer maternity clothing brand from London, provides short catwalk videos for every product on the site. This has even enabled some clothing designers to run their shops solely online.
Videos Enhance Clothing Shopping Online
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A Look to the Future
As shopping for fashion online evolves, online fashion magazines that are similar to offline media may combine with interactive content like blogs and surveys to mesh traditional offline fashion information and online shopping. Online retail is sure to continue evolving. Online magazines, TV shows and clips, and related fashion tips are perfect ways to blend offline and online interaction.
Check out my other guide on clothing stores
Check out my other guide on clothing stores
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